Clearly it has become fashionable Analist profile of Social Media, Social Media Strategist or what you call. I, that I labeled as such only once to sneak into a private party for a fashion agency, I think many are willing to take advantage of the tug, to confuse and cashing. So I, I'm not at all interested in the label, wanted to expose my 25 points to "rule out" the fake experts, distilled from the experience of others:
1) Do not speak English, English, German francésy. Of what or when an expert in marketing comunicacióny not going to control at least four languages \u200b\u200b .
2) Do not have a blog created before 2005, the year in which as we all know blogging became popular in Spain.
3) Do not founded one of the first companies monitoring social media in the world in 2001. Date on the other hand, which had little to monitor, but you know that time, pioneers and read the code of the "social matrix."
4) not fought with the communications director of the second enterprise software company worldwide, for the technology blog for small businesses that had been sold, included news the first enterprise software company worldwide.
5) Do not set up in 2005 (remember, the year that blogging began to take hold), a bored marketing blog today still alive and kicking and in the top 50 blogs English, no know how.
6) No Acebes told him in his office -While it slumbered with great attention, before 2005 (remember) on the web 2.0 revolution.
7) Do not write in their blog at least 2 times a day . You can exclude at this point, the visionaries who created his blog before 2005.
8) do not have real experience in selling to companies in 2003, consumers were talking about your brand in forums and blogs (that-ke-lo-ké) and that companies send them to take wind, stoically enduring the storm, with a half smile, thinking: " and return unto me" .
9) Do not set up their Twitter before April 2007, which as everyone knows, was when Twitter started to massively and pollution with nonsense and retuits.
10) not predicted before Facebook came to Spain, winning the social network would be one that would allow users to integrate via Flickr and YouTube APIs and external applications.
11) Do not assured in a press interview in 2003, that social networks were useless and had no future.
12) did not look kindly on the kids who were coming to blogocosa of advice given them type of mind "as you'll see much success with your blog.
13) were not in the mythical Palma de Mallorca OME . Everyone who is anyone (or want to be) on the internet, was there.
14) Do not tweet rudely in front of other people, engrossed in his iPhone.
15) Do not know what it means to analyze thousands of messages, classifying them as positive, negative and neutral, to a political party in the Galician elections of 2004.
16) not in 2003 wrote an article in Harvard Deusto Marketing & Sales , about how important it is to hear what people say on the internet. An article that nobody read past the fourth paragraph.
17) do not fall Soitu have endured, and have their beards to soak.
18) Do not know what bloglines, had no profile in Friendster, or know what OpenBC .
19) In marketing, they know little more of what they read on the blog and the books Seth Godin, who tweeted compulsively to see if they sign an autograph.
20) have not worked 5 years as consultants on large projects business transformation, which has transformed them forever, for example, in his speech.
21) Do not repeat compulsively the important thing is to listen, and listen while others speak.
22) believe that the KPIs are open interfaces to develop applications of Twitter.
23) There have been almost his blog, and have created a posterous, because what is now the livestreaming mola.
24) Have not had a brain implant to condense slogans than 140 characters.
25) Do not fear creative Territory Deputy
;-) well 5 is not essential, but recommended:
26) His daughters do not communicate with him Tuenti.
27) They did an Erasmus year in Paris where he met his current wife, and now spend summers in the Baltic, which as many know is the cradle of barbaric European civilization, which in part made possible the advent of Skype creators.
28) are not always hanging a mac in a bag Crumpler , which is more than most.
29) Do not make technological predictions for years to come, such as making shopping lists.
30) Do not brag about not knowing who were Bethlehem.
There you have them. When someone wants to sell you something to do with Social Media Marketing , pass it through the fourth grade. You'll see how they shake their legs, have cold sweats and down the view by having received an important email in his " blackberry."
Updated November 6
This post is a serious attempt to laugh at myself. The debate "permanent" in USA, about the supposed "experts" in Social Media, tired. Tweet myself this week that no one who complains about the "false" experts, who considered himself an expert. Where is the certification of experts? As I do not want to fall into the same temptation myself, I wrote this post, to exorcise my Social Media Expert airs.
write this update, because we very quick in this world oversaturated with info, and sometimes the irony may be too subtle to grasp in all its dimensions.
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