Fotos De Mulherpeladas

Undertake community manager is to innovate, and vice versa



Today I have a talk at the 9 th meeting that the University Foundation Company organized IFEMA on entrepreneurs. Since last week, I felt the need to leave written some ideas. They are simple notes, more like a series of tweets, which reflected a post and yarn. Oh my repository in any case, if I stay in front of white kids, and if someone is for something, I will be rewarded.

crisis Sunday afternoon
Before talk about innovation and enterprise, some reflections onion grandfather, found one day in the same situation as the audience (fresh graduates and final year students of the University).
- fun to death. I was also just graduated. The only thing I cared about was having fun. Would not work, would not undertake, and less innovation.
- When you become aware of the need to work to live, begins the search for a new happiness.
- Happiness is not out. Is within . There are people who are lucky to work on what you like. Some people enjoy in any job, because he puts passion. And if the work is strongly opposed, keep looking until you find the setting that lets you display your passion.
- pleasant thing in life is to want to go to work on Sunday afternoon . I do not speak of "workalcoholics. I talk about passion for life. Life is not a fictitious division between work and personal. That was a fiction maintained by the twentieth-century urban life. Typically, at all times, before the industrial revolution was that the work-life "no work" were perfectly mixed. Today's Internet is one of the forces that life is returning, without artificial barriers. Living is passionate about what we do, is work that is "not working".
- Dad finally lost by the artificial barriers between work and personal life. For good.

Innovation is leading the change for the better
- Before the innovation verbose praise, let me recall that innovation for innovation is a mental straw. Pure innovation is overrated. It's a hobby .
- Innovation for a better world. Not because I'm bored. I know sad stories of innovation, which have destroyed jobs, by the obsession to combat boredom.
- Innovate to improve.
- In the business world, innovation is about overcoming. With the rethinking of approaches. Innovation has to do with stubbornness and to break down mental barriers. With the ability to sell ideas. To innovate, there are usually first to sell a bike.
- Sometimes you can not improve a process or product. You have to let it ripen, and perhaps die. But do not sit still, introducing new products hoping that one set.
- Innovation is a risky business. Show me an innovator who always hits to the first, and I'll show you an innovative cheater.
- Innovation is leading change. The change for the better, not change for change.
- Innovation is in many cases take several pieces of puzzles, and make a new puzzle. Is copied, with permission, to generate original and useful hybrids.
- If it is not useful, it is worth.
- If you're new, you may self worth. Sometimes an existing product works with a different distribution strategy. That innovation lies in distribution, not product.

"The beating started"
- Within the circles of entrepreneurs, especially in the field of Internet, launch is magnified. For example, take a profit, and to pay a salary is a survival action as any.
- The blame for the lack of support to entrepreneurs in Spain is not only a lack of investment. Is that there are entrepreneurs, feed them separately.
- I understand take as the decision not to stand still when we find something that can be improved . We are all entrepreneurs, when we want.
- I know big " imprendedores " working within large companies as an employee. They tend to be stubborn, inaccessible to despondency. When the situation becomes untenable, trying to escape your environment and migrate to another within your company or another.
- Undertake is to innovate and vice versa.
- Entrepreneurship is risk.
- Success is largely the result of chance and luck. The entrepreneur who does not recognize this fact, you're fooling yourself.
- Crises are disturbances force, moments of innovation and entrepreneurship. The history of interactive agencies that emerged in 1998 and 99, is the story of companies that saw the hole, facing a crisis of the traditional advertising sector. Today there is the same hole with the Social Media Marketing. Epitaph


Innova to the end, but death came to put things in place.

Photo Norman jars.

Cardboard Coffin Planshalloween

Communion, Eloy M. Cebrián. Fiction multidimensional

difficult to find a starting point from which to portray literary fears that citizens of a country they have inherited from their own history. The springs that reactivate those fears can jump in any time and prosecute anyone at certain times, and that feeling passed Eloy M. Cebrián the best way possible through a versatile collection of stories that have a common ground, one that marks the fear, loneliness and insecurity as a modern city heritage.

These stories form a general review of the emotional devastation, reflecting the way this comes through in everyday life. For this collage, Eloy uses a multidimensional literary tradition, which draws on the classic pass Contemporary optics and untrammeled formal or thematic. To explain the multidimensional nature of the work can serve as an example the story "Anamorphosis" cornerstone of the book and, of course, true classic of the literature soon. Running

to time in several significant levels, "Anamorphosis" is a desperate cry for help from the narrator, who is the slave of his own fears and ambiguity of today's society that fluctuates between what is real and what better to consider it is more comfortable to take as fiction. Because pain is not there, or for which there is not suffering. But even for those who may be suffering more bearable its own negation, keep it hidden like a precious stone that regenerate to cherish but which in reality were eating into the vitals.

is the profound realism of this story, well anchored in the canon of fantasy literature, making it a masterpiece that articulates the rest of the book. Because the McGuffin of "Anamorphosis" is an individual who is tormented for being different from other people around, or at least what he sees from other people who are against him, has that invisible fourth dimension becomes a monster. And ultimately, all accounts of "Communion" plays with a multidimensional coordinate axes are among Borges, Bioy, Cortázar, Poe, Wilde, Lovecraft, Chekhov, Cheever or Carver, but also concepts such as postmodern pastiche, pop iconography, the self-ironic nostalgia, or introspective dialogue (contradiction made possible by the multiplicity of each person, each with its ghosts) . Between

manners, social critics, the legacy of the past, allegory, and literature fanstástica, Eloy M. Cebrián saved both fall on the one hand, realism shy that has so damaged the national development in recent times as great excess and loss of identity that can be brought about by an excess of imagination. In the first case, the author avoids any dogmatism and never falling into complacency with itself or with the characters, gives no compassion or falls on psychological subterfuge: we could say that morally, it is almost bressoniano. As for cutting the most fantastic stories, it is remarkable the cleaning exercise and control at every moment. Each story of the book is impeccable, and if someone can throw something at fault may be, at some point in time, the author decides to finally jump into the void and ignore any explanatory apostille classic sets the tone of certain stories. This, however, never losing touch all the necessary amphibology.

The characters in this joint accounts are children of their age, the Internet, mobile phones, stress and postmodern pastiche, but they are also sons of Catholicism more stale, decades and decades of dictatorship, the resentment, the bitterness, of a freedom never completely self-conscious, and vacuum can not face their own identity.

accounts structure, consistent with the multidimensional mentioned, also varies, ranging from the classical nineteenth century neat as to the coral mosaic inherited from Dos Passos and Faulkner, Borges allegory vacuum or aesthetics led by Raymond Carver to its ultimate consequences. This saves the book to be too flat or not formally appear consistent with his theoretical approach. So, all these influences are organized in a tree structure that part (to take an artificial start that does not exist and could be traced much further back) of Poe and Chekhov, founding head of the short story as a literary genre, and is opening, respectively, on the one hand by Wilde and other Cortázar and Jorge Luis Borges and John Cheever. But these influences not only plan on the book of Eloy Cebrián, because you can not forget the ubiquitous Kafka, shade it plans to force through Borges or Raymond Carver (and I believe, not without risk, Kafka is present, directly or indirectly, of anything interesting to write today.)

taking this look back And can not forget that the stories of "Communion" fully meet the requirements already established by the Infante Don Juan Manuel in the fourteenth century as central to their literary accuracy, clarity and brevity. The difference is that perhaps at that time was possible and even practical to reduce ideas, concepts and emotions to a final moral doctrines function as a catalyst. Eloy Cebrián is aware that it has long ceased to be possible, and the answer to a complex society must be an open literature, no moral or aesthetic hindrance, and can talk face to face with the material of his own being: the individuality of each of the readers.

Overview of publishing Web

Eloy M. Cebrián

And take the opportunity to comment that the book will be presented on December 3 in Madrid, in the library carveriana

Three yellow roses

Kavithai For Marriages

Reputation "online or digital identity? Social Media

Following a roundtable Ficod on online brand reputation, which took part this afternoon, I have come forward, as in good times, to leave here my notes / thoughts aloud. Everything presented here, assumes that our product or service is good. There has to be excellent, beyond which. But at least, there is a clear case of bad service, bad, disastrous, or bad products. Online reputation measure in these cases makes little sense. What you need to do is work towards a product / service quality. But even in the case of a product "good", no one in their right mind would disregard the construction of the " digital identity" of a brand or company.

Listening, overrated.

- Play is overrated. I mean, listening is very important, but more important to talk and listen. Not just to listen porrque run the risk of death scholars and dumb. We have two ears and one mouth, but in the mouth is a tongue. In no ears. People talk about how important it is to listen, because they want to listen, as they speak.

- Measuring online reputation is overrated. When founded DiceLaRed in 2001, companies "flip" with technology. They dazzled. But the reality is that the research budget, compared to advertising and communication was (and remains) 10 to 1. Research mola, as evidenced by the well-known studies conducted for media impacts. Data are cool. But people are aware that obtaining data is meaningless if we do something with them.

- Small companies do not exist if not speak . Monitoring social media for small business is a desert. If you are not actively participating in the conversation, they are not useless, because nobody talks about them. Worth talking about, and listen. What is referred to generally chat. heard within the dynamics of the conversation .

- Large companies face the opposite problem, too much noise . Of interest in monitoring the reputation, but this practice is of enormous complexity. And the metric (as in service levels) are meaningful only by comparison with the competition, as well as developments over time. But even the evolution is meaningless without a permanent benchmarking.

listening in for good measure.

- The community managers should listen to and channel the feedback to the company within . That is far more important than medírsela (reputation, I mean) and to assess the digital identity. If you do this, the digital identity of the company improves, as if by magic.

- Listening to customers and / or people who come to the mark . Physician and talk. Making them feel loved. Building

digital identity

- Take care and we grow the community around our brand . A good community manager, responsible for consolidating a solid fan base around evangelists. How? Content and Honey. (Download whitepaper on the role of community manager ).

- measure to improve . In this context of active participation, it makes sense to measure to improve efforts to create digital identity.

- There option Social Media Marketing , yes or yes . Eye think they can still decide whether to use or not, social media. There is not much choice . Recent movements such as Google Sidewiki Social Search or , are definitive, because they are wearing as Facebook, the social component to all Internet users.

- might be advisable to test any sense tool. - There are some striking (with tests in English) as Crimson Hexagon, Viral Heat or Tweetfeel . interesting listing at Mashable . Recommendations

For small businesses:

- Start building the digital identity of a small mark . 1) Research (one or two weeks), 2) Start talking (quietly) 3) Select content sources, 4) Begin to write (discreetly), 5) Encourage conversation (questioning); 6) Always reply, 7 ) Increase the number of social camps.

For large companies:

- Build your fan base, and hopes that they will defend . Sometimes, a great brand should not enter a debate that affects their boorish reputation in any medium social. It is best not to respond, and in any case, expect help from your fan base. Of course, for that we must care for and grow a brand community.

For both:

- Monitoring to ROI. It is important to monitor, but mainly to measure the ROI or the evolution of social media activities.

- important not to overreact, never . Running may draw the attention of others and generate a lot more audience to the fact that we wanted to "hide."

- Formenta personal brand employees, but managers who do grow at the same time, the digital identity of the corporate brand, contributing corporate social media. Avoid the existence of a single "superstar socialmediática " except that it is the owner. In any case, better to have more than one.

- intensity and dispersion. Virality a rumor, should always be measured in terms of intensity and dispersion. The concern should be less when a message is left in an information silo, however strong it may seem there.

Cases Some cases in Spain (shy, but cases) Sgae , Ramoncín , Axpe , Pixmania , Ikea ,

Photo , myself on flickr.

Silicone Breasts Repair

25 years without Truffaut. A survey

I get the impression that for some time The figure of François Truffaut is at risk of being submerged a kind of limbo movie buff who is leaving in the background. It seems that it was more important critic, theorist and director of the Nouvelle Vague, the most popular and media of the French directors, is watching his aura fades, twenty years after his death, in an uncomfortable position on the ground no one, not belonging and to those who love the film more commercial or devotees of riskier films. It

paradigm a few years ago, Quentin Tarantino, after filming Kill Bill, for which not only got the idea, plot and even formal details of the film by Truffaut The Bride wore black, she remembered all the diversity of filmmakers and actors who died and made no mention of the French director. The same does not happen with Godard, whose name comes from his mouth at any time, without thereby less deserved. Because we agree that Godard is probably the most important and influential director of movie history, but finally remembered more for the pose, gesture, the icon, which by the depth and depth of thought that behind his films or fundamental breach of its continuing formal innovations. And so, almost always sounds more prestigious, "coolest" talk to talk about Truffaut Godard, however, should not forget that one would not be possible without the other, the two heads of the Nouvelle Vague.

Because Truffaut began to cross academic and domesticated unfairly when his films has always been deeply personal, and its gradual approach to classic Hollywood should be seen more as a theoretical statement of intent that a concession or a weakness. And for that reason it may need a deep and peaceful critical review of all his work, free from political bias or resentment aesthetic. It is well known

Godard, Rohmer and Rivette are directors fetish of this blog, but we should not forget that all his achievements and discoveries owe much to Truffaut, who in his short career he made a crucial theoretical contributions, plus a handful of extraordinary films and some masterpieces. So I would look very healthy followers of Godard and Truffaut decided to go together and not let them looks certain to contaminate the tortured relationship of French cinema. Because the name of Truffaut often used frequently by fans of classic cinema and U.S. commercial to insult Godard and other French pilot, to say that Truffaut, by its proximity to the classic ways is the only French film worth it, when the unfortunate director never intended anything like that. And this causes a reaction of rejection logic Part of Godard, who are those who, deep down, most could appreciate his films. For fans of classic American cinema, at last, after all, always prefer the totems Ford, Hawks or Hitchcock, or the most controversial Wilder, Walsh and Wyler. In a way, we could say that Truffaut is the attachment to European cinema equivalent of Kurosawa to Japanese cinema, which is not necessarily bad (the opposite), but can be a double-edged sword: the danger of losing ground anyone.

And focusing on the survey and has been open in recent weeks on the blog, and seeing the results, seem entirely consistent, at the same predictable. The classification is as follows: 1 .-

Jules and Jim --- 5 votes
2 .- The four strokes --- 3 votes
3 .- Shoot the Piano Player 2 votes
--- 4 .- Fahrenheit 451 --- 2 votes
5 .- The two English and love --- 2 votes
6 .- The Green Room --- 2 votes

With one vote: The Soft Skin, The Wild, The night American, The Last Metro, Confidentially Yours.


I have to say I fully agree with the ranking, although I would have liked to see above the skin smooth, the great chronicle of adultery and "love fou" filmed with sensitivity and a capacity for superb detail, or have let The woman next door, its continuation into adulthood, will take a vote. Jules and Jim and The four strokes are indisputable, fundamental in the history of film and true aesthetic icons (and thus constitute the most enduring of Truffaut in the collective memory, but in this case, in my view, the detail matches the excellence .) Perhaps it was more likely to see over The four strokes, caused by the impact in its day and its foundational nature, but today, forgetting that time, the backbone of Jeanne Moreau triangle between comedy, drama and the absence of gender benefit of one of the most vital films in history, it certainly reassuring. Of the two votes, expected to see above the exquisite Both English and love, which has become, along with The Green Room, in the cult film by French director. I do not share the excitement of The Green Room (Hitchcock this makes me too), but it is a very personal and quirky film by Truffaut, and I understand that cause large adhesions.

But in the end, for one reason or another, all the work of Truffaut is highly recommended, very interesting for one reason or another, to the movies regularly battered. When I checked all of his films, I realized that even his smaller works and usually underappreciated treasures included small unforgettable. One must not forget that his film is much more than the chronicle of the life of Antoine Doinel, but if something of the films of Truffaut, as has always been said, is life, real life.

Verrucaplana Looks Like

: evolution or revolution?

[INTRO (not read): I decided to continue the way of blogging, and over, I have committed myself to maintain a stronger presence in etc. (I say here, step to strengthen the commitment). The last two months have been for me a refreshing dip (cooling concepts, we) in the world of Social Media , which was a bit stale, buried under the weight of Websites for SMEs . The fact is that tools and interest has come a long way, but there are theoretical concepts that have not changed much from my time DiceLaRed and LastInfoo . What is clear is that companies are much more receptive, and I have returned to looking forward to reflect on all that you are cooking. All these troubles of mine are going to stop the client results Territory, and most of my sleepless nights making the public go etc and some here. In general, I will quote the posts etc from here, something I will not do the reverse, for some unknown reason.]

etc. My first post on Social Media Marketing , has been on the definition. This is truly shared vision from Creative Territory: Social Media Marketing is a new corporate function that evaluates the impact of social media for a particular company, and introduces them pursuant to that assessment, the components of the strategy corporate marketing touch, as are advertising, media, product development (and market research), and customer (and loyalty).

And besides, we set five beliefs: that it is a revolution that is not advertising or communication, but on the contrary, that since then, the SMM is not "advertising" in social media, and therefore can not be compared with other "disciplines" of online marketing, and that this is no fashion.

In the post "Social Media Marketing as our gospel " will find all the details.

Here I would like to emphasize only one of the reflections of the original post. We said we believe that this social media is a revolution not an evolution . I remember in my days as a "consultant e-Business" at PwC, stated that the e-Business was an e-volution: use the provided Internet connectivity to evolve the business functions, including communications along the supply chain. Obviously, at that time Internet was seen as a publishing medium to-many, or a platform for information transmission. That is, an evolution.
However, what is happening with Web 2.0 has little to do with it. What is happening is that advertising and traditional corporate communications, lose effectiveness, and the means of life, consumer waste time. In some segments of the population, they lose almost everything. Thus, the only possibility for the company to continue working when Share your messages, encrypted codes go understanding of culture 2.0. And that means "revolution." When 100 years, advertising has worked with formats is now crumbled, and now new media are not readily admit the concept of "advertising" advertising function "does not evolve." Must be transformed. And although many are still left to manage advertising space (which will never disappear), the game more interesting and risky, will be played where advertising is usually not as well received: social media.


If companies do not realize that they face a revolution, will settle for placing ads on Facebook or send press releases to bloggers. And so they (we) go.

For that, we believe that revolution. And you?

Leaking Bath Overflow

Wanted: Social Media Expert (checklist)

Clearly it has become fashionable Analist profile of Social Media, Social Media Strategist or what you call. I, that I labeled as such only once to sneak into a private party for a fashion agency, I think many are willing to take advantage of the tug, to confuse and cashing. So I, I'm not at all interested in the label, wanted to expose my 25 points to "rule out" the fake experts, distilled from the experience of others:

1) Do not speak English, English, German francésy. Of what or when an expert in marketing comunicacióny not going to control at least four languages \u200b\u200b .

2) Do not have a blog created before 2005, the year in which as we all know blogging became popular in Spain.

3) Do not founded one of the first companies monitoring social media in the world in 2001. Date on the other hand, which had little to monitor, but you know that time, pioneers and read the code of the "social matrix."

4) not fought with the communications director of the second enterprise software company worldwide, for the technology blog for small businesses that had been sold, included news the first enterprise software company worldwide.

5) Do not set up in 2005 (remember, the year that blogging began to take hold), a bored marketing blog today still alive and kicking and in the top 50 blogs English, no know how.

6) No Acebes told him in his office -While it slumbered with great attention, before 2005 (remember) on the web 2.0 revolution.

7) Do not write in their blog at least 2 times a day . You can exclude at this point, the visionaries who created his blog before 2005.

8) do not have real experience in selling to companies in 2003, consumers were talking about your brand in forums and blogs (that-ke-lo-ké) and that companies send them to take wind, stoically enduring the storm, with a half smile, thinking: " and return unto me" .

9) Do not set up their Twitter before April 2007, which as everyone knows, was when Twitter started to massively and pollution with nonsense and retuits.

10) not predicted before Facebook came to Spain, winning the social network would be one that would allow users to integrate via Flickr and YouTube APIs and external applications.

11) Do not assured in a press interview in 2003, that social networks were useless and had no future.

12) did not look kindly on the kids who were coming to blogocosa of advice given them type of mind "as you'll see much success with your blog.

13) were not in the mythical Palma de Mallorca OME . Everyone who is anyone (or want to be) on the internet, was there.

14) Do not tweet rudely in front of other people, engrossed in his iPhone.

15) Do not know what it means to analyze thousands of messages, classifying them as positive, negative and neutral, to a political party in the Galician elections of 2004.

16) not in 2003 wrote an article in Harvard Deusto Marketing & Sales , about how important it is to hear what people say on the internet. An article that nobody read past the fourth paragraph.

17) do not fall Soitu have endured, and have their beards to soak.

18) Do not know what bloglines, had no profile in Friendster, or know what OpenBC .

19) In marketing, they know little more of what they read on the blog and the books Seth Godin, who tweeted compulsively to see if they sign an autograph.

20) have not worked 5 years as consultants on large projects business transformation, which has transformed them forever, for example, in his speech.

21) Do not repeat compulsively the important thing is to listen, and listen while others speak.

22) believe that the KPIs are open interfaces to develop applications of Twitter.

23) There have been almost his blog, and have created a posterous, because what is now the livestreaming mola.

24) Have not had a brain implant to condense slogans than 140 characters.

25) Do not fear creative Territory Deputy

;-) well 5 is not essential, but recommended:

26) His daughters do not communicate with him Tuenti.

27) They did an Erasmus year in Paris where he met his current wife, and now spend summers in the Baltic, which as many know is the cradle of barbaric European civilization, which in part made possible the advent of Skype creators.

28) are not always hanging a mac in a bag Crumpler , which is more than most.

29) Do not make technological predictions for years to come, such as making shopping lists.

30) Do not brag about not knowing who were Bethlehem.

There you have them. When someone wants to sell you something to do with Social Media Marketing , pass it through the fourth grade. You'll see how they shake their legs, have cold sweats and down the view by having received an important email in his " blackberry."

Updated November 6
This post is a serious attempt to laugh at myself. The debate "permanent" in USA, about the supposed "experts" in Social Media, tired. Tweet myself this week that no one who complains about the "false" experts, who considered himself an expert. Where is the certification of experts? As I do not want to fall into the same temptation myself, I wrote this post, to exorcise my Social Media Expert airs.
write this update, because we very quick in this world oversaturated with info, and sometimes the irony may be too subtle to grasp in all its dimensions.

What Jason Voorhees Wears

Like You Know It All, Hong Sang Soo himself demystifies

Some authors are at risk, with each new film from falling into the abyss of authorial narcissism and unconscious self-congratulation. Could mentor Hong Sang Soo within this group, but so far has managed to save, and do it again in his latest creation, free and unbiased "Like You Know It All."


After "Night and day", a film something different than what we were used so far (as far as is possible in Hong), harsher and perhaps more complex, the latest film from Korean director us back to that universe that plays with the suspension of fiction by introducing it in full, in an autobiographical play real or pretended, it hardly matters. Again the protagonist is a film director, and again it was someone drawn from the environment, by circumstances, without being quite able to react in an appropriate manner. Between apathetic and moody, the protagonist is both victim and guilty and ironic (even vitriolic, cruel thing) that Hong Sang Soo poured over it does not delight in compassion, but rather examine their contradictions, which are all human, and conclusions are never clear. Because as they say in a piece of film, Probalan most explicit in terms of film-critical theory of the race from Hong Kong, a movie does not have to show beautiful images and clear messages ("No clear messages. At best, ambiguous "). Hong resolute commitment to freedom, it is even said that the most important thing in life is freedom, but in the film shows the impossibility of achieving that freedom. The protagonist defines this freedom as "the strength to concentrate on one's true desires," and says that "we are unnecessarily happy, because pursuing false ideals and wishes of others." On the other hand, he, the author of films, apparently, quite personal, but little public prestige, secretly longs to get a blockbuster, and even dreams of having an excuse that would respond to their films without losing the pride of giving in to his ideals and its alleged freedom and independence. Therefore, this ambiguity results in an imbalance that operates at all levels, especially in the emotional, unable to straighten out any curve that the minimum target set before him. Can not and ends up complicating things. And those emotional derangement come to be the trigger of his life, because everything else invades, and the movie shows that this utopia to separate the personal and professional manuals should stay in the business.



"Like You Know It All" seems to establish direct continuity with "Woman on the Beach" and, as in this and in many others, the sea, the beach, play a role decisive symbolic, as the place of calm that I would like to access the player without being able to ever get to him. And between lightness and depth moves the film with his long sequence shots and a naturalism that is rohmeriano lot of enjoy the moment and delight at the seemingly banal. Because Hong celebrate life at every moment, for better or for worse, between binges, alcohol bottles and sliding sheets. Hong plays with his movies and shows those hidden springs of all human beings that move in an apparent randomness, jumping from calm to anger and suspicion to the need for communication and affection. Because, after all, much as we try to deny it and how strong we create, we all need and are vulnerable in terms of environment an eyelid.