No. 20 - Companies must realize that their markets are often laughing. Of them.
No. 21 - Companies need to lighten up and take themselves less seriously. They need to have a sense of humor.
Cluetrain Manifesto, 1999.
An organization does not change from night to morning. It does step. The change is the result of small movements and great efforts made by real people, with names, who decide that things can not remain the same. And do not give a coup. Just undertake. Strive to "take action." And almost without noticing, the organization changes.
As we announced on Tuesday , we were fortunate that we are allowed to participate in an ambitious project to deploy social media strategy of the "new Movistar": a re-branding, full color, which also had values partners, among them honesty and closeness .
Paparruchas.
That would have told me too, if I had not seen (and lived, I can not be impartial), the efforts of a few "entrepreneurs" in Telefónica, to do more than just a great rebranding campaign. There to start and open direct dialogue with customers through social media (already made in imagenio forum, with obvious success).
's been a fascinating day in the operating room Movistar Social Media, and remain so. But there have been a moment, think it should be reviewed as a turning point.
Tuesday, May 4 at 12 noon:
Movistar
ADSL is probably the best of Spain, as many studies point in this regard. But it is understood that a service has fallen, damage or shade. Hide can be very valid communication of yesteryear. But not be honest. And admit it, in a nice way is "no doubt" the best way to close mark. And precisely what is at stake is the honesty and closeness.
"Without doubt?
In general, the favorable reaction of users of Twitter to the tone and style is almost unanimous. And the amount of positive feedback about the resolution of questions and implications are enormous.
However, César Calderón did not like the tweet . I think it spends too much time with politicians who do not stand out, you know, laughing at themselves.
A Pablo Herreros however, he really liked the overall tone of the Twitter account Movistar.
Raúl Hernández, on the other hand, it seems that Movistar should focus on the ATC, and be of twitters ;-)
Matizar, only that both the general tone of Twitter as a strategy that is unfolding in social media would not be possible without those entrepreneurs I've talked to, however much territory had come there to give them to us in ready. Among other things, we did not touch directly Twitter.
And you do think about the tweet?
