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A photo of our partner honored by Esther Dominguez Pousada Thais

Photography "We talk about activities and not disabilities" of our companion Esther Domínguez Vega has been awarded the First Prize in the Photography Contest II Occupational Therapy "Lourdes Espinosa Pérez" organized by the Professional Association Castilian - Manchego Occupational Therapists (ACAMTO).

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ACAMTO get one of the first research grants

The Board of Governors of Professional Association of Occupational Therapists Extremadura (COPTOEX) has adopted the following resolution in relation to the call for "Aid for research projects on occupational therapy in promoting autonomy and personal care for people in situations of dependency "


1. Grant aid from 1500 euros per project "wheelchair," A means of promoting personal autonomy in people with neuromuscular disease, "presented by Thais Pousada García.


2. Declared void the second of aid, since none of the remaining projects met the quality criteria in the notice.

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2010. The promise of social media branding



I am convinced that one of the reasons of increased investment in social media marketing in 2010 (beyond the "hype"), comes from the promise of "branding." Marketing budgets, eager to channels you can create a brand and make it available to consumers, facing the crisis of traditional media, and the inability of other online channels to generate impact and "share of heart ."

Year 1995. Online marketing begins with the corporate website and online media banners. Quickly, the obsession with measuring progress and click on ecommerce sites, leads to conversion. How do you convert the traffic sales? The ecommerce was the king of the bubble of 2000. Sales, not branding. The branding was still territory reserved for television, newspapers and magazines. ECommerce

switched to Search Engine Marketing with Google (prior to directories, type Yahoo). Text ads and "contextual" offered little branding and much direct return (traffic and sales).

I recently attended meetings with heads of marketing and even CEOs. While talking about online marketing and sales, his eyes spoke of brand. SEM did not say, or SEO. MARK said. He said "customer experience" and "customer relationship." His eyes look into the promise, the remote possibility that social media are vehicles for branding on the Internet (when it comes to corporate reputation, everything is distorted, so I talk about branding, not the reputation). We

counted in different forums, how the impact of graphic design and content, has been drastically reduced in the 2.0 environment. 2.0 In the digital identity, the weight is in the interaction with the community, in relationship with client. It is the conversation, the bidirectionality what makes the identity. = Brand identity. If seen well, but I do not care about people, I will remain a fool well dressed, and this is my brand identity.

On the other hand, the eternal debate between "branding or direct sale" makes us forget that both forms coexist. The brands are to remain trademarks. Corporate reputation, branding, brand, brand experience ... When we talk about ROI on social media and talk about sales or cost reduction, cost us about brand, being intangible. We forget that many marketing budgets aimed at branding, are suffering on the one hand, the economic crisis and budget cuts, and on the other hand, the loss of effectiveness resulting from the crisis of traditional media as we know them.

The promise of social media in 2010, has been the promise of branding. This should not make us forget that Social Media Marketing in 2011, it also requires direct business results. Than by asking.

Photo: mleak

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Andalucia Occupational Therapists may prove the quality of their work through a manual

The Agency Andalusian Health Quality, an agency of the Ministry of Health has recently published the Manual Skills Accreditation of Occupational Therapists , from which these professionals may carry out its accreditation process, and evaluate their own daily work.


This manual, which adds to the over 70 who already has published the Quality Agency on various medical specialties, has 16 core competencies that must implement these professionals, divided into five blocks that refer to the orientation citizen and to respect their rights to comprehensive health care, the professionals themselves, their teamwork and inter-relationships, the efficient use of resources and results orientation in their professional performance.


These competencies, in turn, are associated with 26 good practices carried out by occupational therapists, related safe and responsible use of products support the use of appropriate communication skills, occupational therapy assessment, support and training for primary caregivers, collaboration with other professionals, or commitment to their own training and research and teaching.


also good practice is measured through evidence and testimony that make reference to the day to day work of these professionals, as the design of occupational therapy plan, assessment and training activities daily life, interventions to adapt the environment, promotion activities health and prevention of health professionals, caregivers, etc.


The accreditation manual for occupational therapists is aimed at professionals who provide services in centers of the Andalusian Public Health System and meets the demand of this group to have a reference publication, beyond serve to accreditation of their professional skills will serve as a guide or reference for their daily work.


This new publication has been prepared by a technical advisory committee composed of professionals working in primary care and hospital care and the provincial delegations of the Ministry of Health, which will join more than 600 professionals Andalusian public health system and scientific societies that have participated in the drafting of the different manual skills.


This collaboration of professional experts is undoubtedly a key feature that allows these publications, as the manual that certifies the competence of occupational therapists, adapted to the reality of daily practice to take as model their own experience and track record in carrying out their work, serving as reference and essential guide in the process of accreditation of competence of all professionals in this discipline socio-health.

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The Journal of Occupational Therapy Asturiana network also

For just over a month Asturiana Journal of Occupational Therapy are available on the internet with therapeutics. Hopefully have a successful and profitable way.