just born
and I want to kill him.
few decades ago-three to be exact, "it became fashionable to quality management in the company. Systems were implemented statistical process control (SPC), were disseminated Deming's 14 principles (as now the thesis of Cluetrain ) proliferated fish bones Ishikawa, adopted Six Sigma methodologies and various entertainments, until reaching the hollow ISO-9000 and the famous TQM.
handfuls After reading articles in the Harvard Business Review on the revolution of "Quality Management", the first thing was the general director was to give the company a quality manager. It was given an office, was commanded to do a master in Japan and is ranked high in the chart, just below the commander in chief. From that time the quality was up to him. And only yours. Production lines that once produced "defects", for lack of training or robust systems in factories were located miles away from the office of Quality Manager. Delivery errors in the distribution, design errors, shock in store ... all that belonged to the real world, not ideas. And the quality was an idea, graphics and slogans on the bulletin boards gathering dust and receiving looks of disdain for hard workers.
However, some Japanese companies copied the practices of quality circles to carry on site. From there, the facilitators of these circles were limited to inculcate the spirit of quality that began to materialize in the army and navy. The quality manager was relegated to the ISO 9000, while the methods of causal analysis and continuous improvement methodologies were eventually assimilated by the players actually depended on the quality.
quality management, today intrinsic in the production process had to be incorporated sociological change the result of a noun: the rise of the middle class, increasing purchasing power, increase market competitiveness, and overall, the change of a strategic approach focused on the production, to one focused on the market. A change that transformed the way companies organize. The
social media represent a revolution for the management of marketing and corporate communications. The figure community manager is a tool that can facilitate change, but not an end in itself. The importance of social media for business, can not (should not) reduce the scope of "the child of social networking." The most advanced firms understand the importance of integrating the role of "Community Management" in all areas of the company. Maybe incorporate a community manager to manage the transition , but their role will primarily organize, disseminate and evangelize internally.
Other companies will be looking at the finger.
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Photo: Mugley .