Although it has insisted for decades in the benefits of public relations for trusted third parties talk about you, the truth is that what we say about ourselves, is increasingly impact.
All the surveys reflect confidence in media the rise of the recommendations of people we know, compared to traditional media, and even more, against corporate websites or blogs. But the audience of social media and the private corporate media growing in absolute terms, which makes its impact will too.
Although the percentage of confidence may be lower in these sites, the number of people who read is growing.
Put on your web-blog-bio-cv-facebook-twitter that you're a writer, and the people you visit will think you're a writer. Put on your profile that you are an entrepreneur, and think that you are an entrepreneur. Say you've been touring Africa in a Land Rover, and imagine that it has. Some I would doubt, but many will not have reason to.
The proliferation of media makes it increasingly difficult to recall the source, giving priority to content over the medium (the phenomenon of commoditization online content). Years ago I read a trick for small businesses that can not easily get out in newspapers and magazines: write a press release, print it and send it by post to 50 or 100 clients. Over time they will not remember if I read on a sheet of paper, or in a newspaper / magazine, and the effect will be similar. This phenomenon in our days, and brought to the publisher, has increased per thousand.
No need to lie or exaggerate, is in our hands to build our own profile or that of our company, being consistent in the media over which we have control.
In fact, if we do is important, other "natural" talking about us. What nobody can do for us is to talk with our own voice. Photo
Nemiga .
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