people rely less than ever in trademarks. Possibly, the aggressive advertising which have been forced to the growing market saturation, is responsible for part of the decline in credibility.
But trust is the air we breathe in every business transaction. We have an irrational fear of being cheated. Even if we twist a trivial purchase, we may sour the day. Does
face our team on the web? Do we show it the basic data to demonstrate that we exist? "We care about our corporate image? Have we assigned to a trust mark? Do we offer a guarantee of purchase? Building trust should be a priority in our marketing.
Did we meet the deadlines? "We sent e-mail when we said we going to send? Do we anticipate and call before our customers can even begin to feel concerned about the progress of your project?
As Samuel Johnson said, people tend to trust strangers, because you do not have betrayed them. Volquémonos in customer service, working every day to not betray them. It is the best option if you do not have the huge budgets (or even having them) that the big brands are often burned to attack all the classic attributes of branding.
"we link a portion of our fees to the results obtained by the project? Do offer a money back guarantee for the purchase of a product? Focusing on the success of the transaction or project builds confidence. And keep the commitment to client outcomes is the best way to maintain confidence.
Trust is an act of faith in the people, it is complicated and easier to lose than it seems. Worth fighting for it every day.
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