half a year ago we started the Fourth was in creative territory, to coincide with my joining the agency. We set a horizon of 6 months to raise their heads again and see how we were going, where we were, how they were following. The truth is that September was difficult, imagine what would happen has happened. Because it had at that time, being a mid-sized interactive agency and seeing the crisis coming was coming, we decided to reconvert to grow, not doing what we were doing and focusing on one type of projects: Social Media Marketing (100% .)
September, October and November 2009 were hard. Former clients had to be discontinued, web maintenance and other things nearby: everything that had nothing to do with social media. And at the same time, just congealed new projects, although it is true that without lifting a finger were getting enough requests for proposals SMM. We calculated that if the time of sale, for projects that need a new budget item, it was around 3 or 4 months could be the thing straightened in early 2010. But we were not all with us, after a terrible 2009 (the first quarter, for example, had been the worst in the history of Tc).
Now just closed the first quarter of 2010, it still costs us assimilate. Everything went. Well, not everything. We have an average of 5 requests per week offer would have been impossible. But it is coming out much of what they ask for. Some 15 new projects in four months. Draft strategy, community management and creativity in social media for big brands such as Mapfre, Banco Inversis, SM Group, Saxo Bank and to a public competition Red.es. Come with your tongue out. We've tripled our staff, we changed location and expected turnover (ongoing and monthly fees) for 2010 triples and billing, 2009, and anticipates a billing record in the history of creative Territory. It seems
a textbook case. A strategic approach iron (temptations sem / seo and web development there have been), which together with a growing market makes a company in jeopardy, triple all indicators in a single quarter. We attribute much merit. We had a good brand, positioned through our blog in the social media environment and we are in a trend that has begun to overflow. 2010 is the year of probation for almost all companies. At least the most advanced. A window of opportunity that rarely occurs and what we're building before it closes, like many other companies (and independent professionals) moving in our environment. Capturing new customers to grow. A great challenge. But do not stop thinking about what's next.
is clear that we live in a small bubble . Not too risky. Not very expensive. A desire to be where there seems to be, without actually are willing to change many things to change when faced with a revolution (revolution "I said ?) As we are living. Within 6 months we will see where we walked. We hope we have helped change our customers . If we succeed, we will be in the right direction.
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