Does Cm Increase In The 2ww

The following post is an adapted excerpt from the whitepaper on Community Management that creative Territory published in collaboration with the AERCO.

The social web has strengthened traditional values \u200b\u200bupon which civilized societies are built, and sometimes have been buried in the corporate use of traditional media.
At the beginning of the decade, blogs took the lead with what was called " blogcultura " drinking to turn the " hacker ethic." What began as rules of etiquette, citing the source, bind, accept comments, participate in discussions, led to unique ethical standards, a rejection of the ads (commercial Internet use has always been strongly rejected by the pioneers of Internet), do not cover business objectives, to be honest. The popularization of the "blogosphere" has made almost all of this is now only in memory.
The social networking boom has given rise to more unwritten rules, but in short, could realize a set of values \u200b\u200bthat a Community Manager must take and share. 2.0 Securities

• Honesty: in a transparent, lying, apart from being frowned upon, it is easier to be discovered. If you want to hide major problems with our services or products, it is better to stay out of the social web.
  
• Respect: treating others as we would have treated us, participating in education and open mind. Being aware of the diversity of cultures and opinions. Humility
  
• : bloggers quickly discovered that it had always readers who knew more than them and this is evidenced in the comments. Knowing our limitations and be willing to learn from others. Generosity
  
• : sharing information and digital assets of value to others. Help, be helpful to others, investing our time without expecting anything in return (to the Dale Carnegie). Reciprocity
  
• : be fair and correspond to a compliment, a favor. Give visibility to the work of others. Thanks. Collaboration
  
• : culture "peer-to-peer (peer) and co-laboration, people working in a coordinated manner, aided by technologies that facilitate the co-creation of cooperative work. Opening
  
• : free software has taught us that open collaborative environments create more value than closed thanks to the participation of the community. Netiquette

2.0
communication has developed a series of codes and rules of use. Call it "netiquette", "Internet values" or "Culture 2.0." The truth is that 40 years ago, people started using mailing lists, then move on to forums and chats, and finally to the so-called Web 2.0, were outlining rules of behavior on the Internet, initially met as "netiquette."
interactions users have with the organization in social media shape the perception of the brand, the digital identity. What we do and we build the image that others are generated from us. Even a strong brand can get hurt if your project deals with SM without prior knowledge of the culture and norms of conduct.

• A human tone and close . Communication in social media is not distant or cold, is not and should not sound overly pompous corporate. Must sign people, who speak as ordinary people, not as press offices. It can be conversational, relaxed, friendly, humane and close. Write
  
• correct Castilian. been shown for example that the "tweets" get more Retweet well written that poorly written. It is advisable to correct spelling, to avoid writing in capitals (which are associated with screams) and spelling type "sms" using quotation marks to delimit words or neologisms and eliminate foreign foul language. Keep
  
• political correctness. Think before writing and avoid words or attitudes that may be annoying or offensive to other users (avoiding such phrases, which may be offensive from the point of view of religion, race, politics or sexuality).
  
• emphasize emotions. Do not forget that in written language can not set intonation, so the stark phrases can be misinterpreted. To avoid misunderstandings it is important to invest the time needed to get the meaning of a sentence is clear. It is also compulsory to use "emoticons" core, to simulate tones complicity or irony.
  
• links and citations. Courtesy, reciprocity, gratitude and honesty are common currency of exchange in the formation of communities or social entities. These qualities lead people to be recognized among them, acknowledge the usefulness of content and above all, to link (via html) "compulsive" reading the original sources and research. These links, known in the culture "blogger" and "tracks" are common currency and improving our social credit, and indirectly, our search engine positioning.

Photo: abladías .