Thursday, May 6, 2010

Macromastia Vids Free

A tweet that changed history

No. 20 - Companies must realize that their markets are often laughing. Of them.
No. 21 - Companies need to lighten up and take themselves less seriously. They need to have a sense of humor.
Cluetrain Manifesto, 1999.

An organization does not change from night to morning. It does step. The change is the result of small movements and great efforts made by real people, with names, who decide that things can not remain the same. And do not give a coup. Just undertake. Strive to "take action." And almost without noticing, the organization changes.

As we announced on Tuesday , we were fortunate that we are allowed to participate in an ambitious project to deploy social media strategy of the "new Movistar": a re-branding, full color, which also had values partners, among them honesty and closeness .

Paparruchas.

That would have told me too, if I had not seen (and lived, I can not be impartial), the efforts of a few "entrepreneurs" in Telefónica, to do more than just a great rebranding campaign. There to start and open direct dialogue with customers through social media (already made in imagenio forum, with obvious success).

's been a fascinating day in the operating room Movistar Social Media, and remain so. But there have been a moment, think it should be reviewed as a turning point.

Tuesday, May 4 at 12 noon:

twitter-movistar
Movistar
ADSL is probably the best of Spain, as many studies point in this regard. But it is understood that a service has fallen, damage or shade. Hide can be very valid communication of yesteryear. But not be honest. And admit it, in a nice way is "no doubt" the best way to close mark. And precisely what is at stake is the honesty and closeness.

"Without doubt?

In general, the favorable reaction of users of Twitter to the tone and style is almost unanimous. And the amount of positive feedback about the resolution of questions and implications are enormous.

However, César Calderón did not like the tweet . I think it spends too much time with politicians who do not stand out, you know, laughing at themselves.

A Pablo Herreros however, he really liked the overall tone of the Twitter account Movistar.

Raúl Hernández, on the other hand, it seems that Movistar should focus on the ATC, and be of twitters ;-)

Matizar, only that both the general tone of Twitter as a strategy that is unfolding in social media would not be possible without those entrepreneurs I've talked to, however much territory had come there to give them to us in ready. Among other things, we did not touch directly Twitter.

And you do think about the tweet?

Saturday, April 17, 2010

Cheap Halloween Machete

increasingly Friends of Friends 2.0



half a year ago we started the Fourth was in creative territory, to coincide with my joining the agency. We set a horizon of 6 months to raise their heads again and see how we were going, where we were, how they were following. The truth is that September was difficult, imagine what would happen has happened. Because it had at that time, being a mid-sized interactive agency and seeing the crisis coming was coming, we decided to reconvert to grow, not doing what we were doing and focusing on one type of projects: Social Media Marketing (100% .)

September, October and November 2009 were hard. Former clients had to be discontinued, web maintenance and other things nearby: everything that had nothing to do with social media. And at the same time, just congealed new projects, although it is true that without lifting a finger were getting enough requests for proposals SMM. We calculated that if the time of sale, for projects that need a new budget item, it was around 3 or 4 months could be the thing straightened in early 2010. But we were not all with us, after a terrible 2009 (the first quarter, for example, had been the worst in the history of Tc).

Now just closed the first quarter of 2010, it still costs us assimilate. Everything went. Well, not everything. We have an average of 5 requests per week offer would have been impossible. But it is coming out much of what they ask for. Some 15 new projects in four months. Draft strategy, community management and creativity in social media for big brands such as Mapfre, Banco Inversis, SM Group, Saxo Bank and to a public competition Red.es. Come with your tongue out. We've tripled our staff, we changed location and expected turnover (ongoing and monthly fees) for 2010 triples and billing, 2009, and anticipates a billing record in the history of creative Territory. It seems

a textbook case. A strategic approach iron (temptations sem / seo and web development there have been), which together with a growing market makes a company in jeopardy, triple all indicators in a single quarter. We attribute much merit. We had a good brand, positioned through our blog in the social media environment and we are in a trend that has begun to overflow. 2010 is the year of probation for almost all companies. At least the most advanced. A window of opportunity that rarely occurs and what we're building before it closes, like many other companies (and independent professionals) moving in our environment. Capturing new customers to grow. A great challenge. But do not stop thinking about what's next.

is clear that we live in a small bubble . Not too risky. Not very expensive. A desire to be where there seems to be, without actually are willing to change many things to change when faced with a revolution (revolution "I said ?) As we are living. Within 6 months we will see where we walked. We hope we have helped change our customers . If we succeed, we will be in the right direction.