Levi Roots Stew Beef Recipe

The importance of form against content



time I've been really concerned with the concept of form vs.. content. I have a left brain developed based on studying engineering at ICAI. Only from the late twenties, they fired me (imagine that hormonally) the need to offset this imbalance practicing noble arts such as music and poetry.

The left brain (which regulates the rational component) says that the content is what matters, and that form is for artists. The right side, I guess that says that the forms are as necessary or more than a pure concept.

Anyway, this whole debate has been affected by the foul growth of information available in the world (not just online, but especially with the advent of the internet). And hence the thesis of my reflection in fernandopolo.com , following the debate on Death Web, we have worked so "concerned" this week.

[...] if important information, content, data, whatever, is to be "assimilated" (otherwise it is as if there were) we must bear in mind that assimilation is a matter of "understanding, care and observation." The more info, less time to process info. The less time to assimilate info, more importantly the way the info is presented, the time to be digested.

After a project in which we took 5 people, plus 5 other customer, for 8 weeks, the "go, no go" was resolved in a 1 hour presentation, who really had the ability to "investment ". It is so vital to what was presented (the forms, aesthetics of presentation, visual metaphors, graphics), and the ideas that the document described.

That's it. Read

Tufte, Tufte, Tufte in fernandopolo.com

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A tweet that changed history

No. 20 - Companies must realize that their markets are often laughing. Of them.
No. 21 - Companies need to lighten up and take themselves less seriously. They need to have a sense of humor.
Cluetrain Manifesto, 1999.

An organization does not change from night to morning. It does step. The change is the result of small movements and great efforts made by real people, with names, who decide that things can not remain the same. And do not give a coup. Just undertake. Strive to "take action." And almost without noticing, the organization changes.

As we announced on Tuesday , we were fortunate that we are allowed to participate in an ambitious project to deploy social media strategy of the "new Movistar": a re-branding, full color, which also had values partners, among them honesty and closeness .

Paparruchas.

That would have told me too, if I had not seen (and lived, I can not be impartial), the efforts of a few "entrepreneurs" in Telefónica, to do more than just a great rebranding campaign. There to start and open direct dialogue with customers through social media (already made in imagenio forum, with obvious success).

's been a fascinating day in the operating room Movistar Social Media, and remain so. But there have been a moment, think it should be reviewed as a turning point.

Tuesday, May 4 at 12 noon:


Movistar
ADSL is probably the best of Spain, as many studies point in this regard. But it is understood that a service has fallen, damage or shade. Hide can be very valid communication of yesteryear. But not be honest. And admit it, in a nice way is "no doubt" the best way to close mark. And precisely what is at stake is the honesty and closeness.

"Without doubt?

In general, the favorable reaction of users of Twitter to the tone and style is almost unanimous. And the amount of positive feedback about the resolution of questions and implications are enormous.

However, César Calderón did not like the tweet . I think it spends too much time with politicians who do not stand out, you know, laughing at themselves.

A Pablo Herreros however, he really liked the overall tone of the Twitter account Movistar.

Raúl Hernández, on the other hand, it seems that Movistar should focus on the ATC, and be of twitters ;-)

Matizar, only that both the general tone of Twitter as a strategy that is unfolding in social media would not be possible without those entrepreneurs I've talked to, however much territory had come there to give them to us in ready. Among other things, we did not touch directly Twitter.

And you do think about the tweet?